Electronic music superstar Kygo is officially pivoting his Palm Tree Crew brand from the festival circuit into the high-end hospitality sector. In a strategic move, the company has secured a massive 187-acre property in Colorado\u2019s Roaring Fork Valley, marking a significant milestone in the brand’s evolution.<\/p>\n
The acquisition of the River Valley Ranch Golf Course, situated just 30 miles outside of Aspen, was spearheaded by Kygo and his manager, Myles Shear. To execute this ambitious project, the duo formed a powerhouse partnership with the renowned Major Food Group and the investment firm 8K Capital. While the property was initially brought to market with a $24.5 million price tag, the specific financial terms of the final deal remain private.<\/p>\n
River Valley Ranch is far from a blank slate. The 18-hole, par-72 course was masterfully crafted by Jay Morrish, a legend in the Colorado Golf Hall of Fame. Spanning 7,328 yards, the course is widely regarded as a premier public-access destination in the state, set against the dramatic backdrop of Mount Sopris. Rather than reinventing the wheel, the new ownership group intends to honor the course\u2019s existing prestige while layering in a modern, lifestyle-focused experience.<\/p>\n
The vision for the property is to transform it into a year-round social hub. By integrating Major Food Group\u2019s culinary expertise with Palm Tree Crew\u2019s signature event production, the team aims to create a destination that transcends traditional golf. Guests can expect a curated blend of championship-level play, high-end dining, and exclusive social programming that reflects the brand\u2019s tropical, laid-back aesthetic.<\/p>\n
This venture is the latest chapter in Palm Tree Crew\u2019s aggressive growth strategy. Over the past few years, the brand has successfully transitioned from a music-focused entity into a multifaceted lifestyle company. By entering the hospitality and real estate space, Kygo is mirroring a growing trend among high-profile artists-such as Pharrell Williams and Drake-who are increasingly leveraging their personal brands to influence luxury real estate and lifestyle markets. This move signals that Palm Tree Crew is no longer just about the music; it is about building a permanent, physical footprint in the world of luxury leisure.<\/p>\n