Frasers Group is set to mark a significant milestone in its growth strategy as Everlast Gyms prepares to open its inaugural international facility. Moving beyond its UK-based roots, the brand is establishing a major presence in the heart of Dublin, Ireland.<\/p>\n
\nThe new development is designed as a comprehensive lifestyle hub, spanning four levels. By positioning the 25,000 sq ft fitness center directly above a massive 60,000 sq ft Sports Direct retail space, the company is creating a seamless ecosystem where members can shop for high-end athletic gear and transition immediately into their training sessions. This integrated approach reflects a growing trend in the fitness industry, where convenience and multi-purpose venues are becoming essential for member retention.<\/p>\n
\nThe Dublin facility is heavily focused on high-performance training and holistic wellness. Key features of the new site include:<\/p>\n
* Advanced Training Equipment:<\/strong> The gym floor is outfitted with sustainable Nike Grind flooring and equipment, catering to serious athletes and casual gym-goers alike. \nPerhaps the most notable addition to the Dublin site is its designation as Ireland\u2019s first official Hyrox Performance Centre. With the global popularity of Hyrox fitness racing skyrocketing-a sport that combines functional strength training with high-intensity interval running-this facility is positioned to become a primary training ground for local competitors. <\/p>\n The center will feature specialized performance turf and official race-day equipment supplied by Centr, supported by bespoke training programs designed to prepare athletes for the rigors of Hyrox competition.<\/p>\n “This expansion represents a pivotal moment for our brand as we bring the Everlast Gyms experience to a new market,” noted Dan Summerson, Managing Director at Everlast Gyms. By combining retail synergy with elite-level training facilities, the company is setting a high bar for its entry into the Irish fitness landscape.<\/p>\n
\n* Specialized Wellness:<\/strong> Beyond traditional weightlifting and cardio, the club offers a dedicated reformer Pilates studio.
\n* Recovery Suites:<\/strong> Recognizing the importance of post-workout care, the site includes a recovery zone equipped with three Brass Monkey ice baths and a herbal sauna.
\n* Data-Driven Progress:<\/strong> Members can utilize InBody scanning technology to monitor their physiological changes and fitness metrics with precision.
\n* Social Integration:<\/strong> The inclusion of a Myprotein Kitchen provides a space for members to refuel, work remotely, or socialize, bridging the gap between a traditional gym and a community hub.<\/p>\nIreland\u2019s First Hyrox Performance Centre<\/h2>\n