{"id":22721,"date":"2026-08-18T11:35:15","date_gmt":"2026-08-18T09:35:15","guid":{"rendered":"https:\/\/www.mixtv1.com\/index.php\/2026\/08\/18\/save-the-children-announces-its-first-game-and-streaming-fundraising-event-called-save-point\/"},"modified":"2026-08-18T11:35:56","modified_gmt":"2026-08-18T09:35:56","slug":"level-up-for-good-save-the-children-launches-save-point-gaming-fundraiser","status":"publish","type":"post","link":"https:\/\/www.mixtv1.com\/index.php\/2026\/08\/18\/level-up-for-good-save-the-children-launches-save-point-gaming-fundraiser\/","title":{"rendered":"Level Up for Good: Save the Children Launches \u2018Save Point\u2019 Gaming Fundraiser"},"content":{"rendered":"

Gaming for Good: How Save the Children is Revolutionizing Digital Philanthropy<\/h2>\n
\n \"Gaming
Image credit: AronPW via Unsplash<\/figcaption><\/figure>\n

The landscape of charitable giving is undergoing a digital transformation, with the gaming industry emerging as a powerhouse for social impact. Fiona Baxter, a senior fundraising manager at Save the Children, believes this sector is establishing a fresh, inventive benchmark for how non-profits connect with donors.<\/p>\n

Introducing “Save Point”: A New Era of Fundraising<\/h3>\n

This holiday season, Save the Children is debuting its inaugural dedicated gaming and streaming initiative, titled “Save Point.” According to Baxter, the project was conceived from a strategic ambition to foster deeper connections with the global gaming audience.<\/p>\n

The initiative recognizes that traditional charity events-such as charity fun runs or marathons-are not universally accessible. By shifting the focus to digital spaces, the organization is opening doors for a diverse range of supporters to contribute in ways that align with their personal hobbies and strengths.<\/p>\n

Leveraging the Power of Content Creators<\/h3>\n

At the heart of this campaign is a collaboration with prominent online streamer TheKapFantastic. This partnership is a natural progression, building on the creator’s previous success earlier this year, where they successfully generated over \u00a35,000 in donations for the charity. <\/p>\n

The gaming sector has proven to be a highly effective vehicle for philanthropy. For context, platforms like Tiltify have helped raise hundreds of millions of dollars for various causes, proving that the “gaming for good” movement is not just a trend, but a sustainable model for modern fundraising.<\/p>\n

Building Long-Term Community Ties<\/h3>\n

For Save the Children, “Save Point” is more than a one-off holiday campaign; it is a foundation for future engagement. Baxter emphasizes that the organization is committed to nurturing ongoing relationships with streamers and their audiences long after the final broadcast concludes.<\/p>\n

The primary goal is to cultivate a dedicated “crew” of supporters who feel connected to the charity\u2019s mission. By providing gamers with a meaningful way to utilize their platforms for social good, the charity hopes to turn one-time participants into long-term advocates. As Baxter notes, the event serves as a vital learning experience, offering the organization insights into how to better communicate the urgency and impact of their global work to a younger, digitally-native demographic.<\/p>\n

\u00bb More Info >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This Christmas, Save the Children is leveling up its fundraising efforts with the launch of “Save Point,” the charity\u2019s debut gaming and streaming initiative. Fiona Baxter, the organization\u2019s senior fundraising manager, tells *GamesIndustry.biz* that the project is “setting a new, innovative standard” for philanthropy, explaining that Save Point was “born from…<\/p>\n","protected":false},"author":55,"featured_media":22722,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","wpai_meta_description":"","footnotes":""},"categories":[6],"tags":[3547,449,36],"class_list":["post-22721","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gaming","tag-charity","tag-fundraising","tag-mixtv"],"_links":{"self":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/22721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/comments?post=22721"}],"version-history":[{"count":1,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/22721\/revisions"}],"predecessor-version":[{"id":22725,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/22721\/revisions\/22725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media\/22722"}],"wp:attachment":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media?parent=22721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/categories?post=22721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/tags?post=22721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}