As anticipation reaches a fever pitch ahead of Apple’s big event today<\/a>, industry insider Mark Gurman has dropped a significant bombshell regarding the company\u2019s foray into the foldable market. While tech enthusiasts have spent months speculating about a device dubbed the “iPhone Ultra,” fresh reports suggest Apple has settled on a different moniker: the iPhone Duo. This shift in branding marks a departure from the “Fold” and “Ultra” labels that previously dominated the rumor mill.<\/p>\n The iPhone Duo is shaping up to be a powerhouse, designed to compete directly with high-end foldables like the Samsung Galaxy Z Fold series, which currently commands a significant share of the premium foldable market. Under the hood, the device will be powered by the cutting-edge A20 Pro chip<\/a>, paired with Apple\u2019s proprietary C2 modem for enhanced connectivity.<\/p>\n Key hardware highlights include:<\/p>\n While early speculation suggested a prohibitive price point, the latest intelligence indicates a more aggressive entry strategy. The iPhone Duo is projected to hit shelves as soon as October with a starting price of $2,000. This represents a notable reduction, sitting $200 less than Gurman’s previous rumor<\/a>. However, power users opting for maximum storage configurations should prepare for a premium investment, with top-tier models expected to approach the $3,000 threshold.<\/p>\n Beyond the foldable innovation, today\u2019s event will also showcase the iPhone 18 Pro<\/a> and iPhone 18 Pro Max<\/a>. While these devices will maintain the familiar design language of their predecessors, Apple is refreshing the color palette. The previously available orange option is being retired in favor of a deep, elegant “burgundy red,” a change that has been widely anticipated by leakers for several months.<\/p>\nHardware Specifications and Performance Expectations<\/h3>\n
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Pricing Strategy and Market Positioning<\/h3>\n
Updates to the Standard Pro Lineup<\/h3>\n