Decision made as Sony shifts focus to “entertainment, intellectual property, and technology geared to support creators”<\/p>\n
Image credit: P. L. via Unsplash <\/p>\n
Sony will not attend the Consumer Electronics Show (CES) next year, marking its first absence since the event began in 1967.<\/p>\n
Neither Sony nor its affiliates plan to exhibit at CES in 2027. While Sony did not have a booth at this year’s event, it presented a joint venture with Honda to showcase the Afeela electric vehicle.<\/p>\n
A Sony spokesperson told Bloomberg the decision to skip CES 2027 reflects its current focus on “entertainment, intellectual property, and technology geared to support creators.”<\/p>\n
“We continuously and strategically evaluate our approach to events and communications based on the needs and priorities of our diverse business.”<\/p>\n
Sony’s typical CES presence includes a keynote address on upcoming technology and products, often featuring PlayStation hardware updates.<\/p>\n
As noted by Gamespot, former PlayStation president and CEO Jim Ryan revealed the PlayStation 5 logo at CES in 2020. In 2022, Sony announced the PlayStation VR2 and Horizon: Call of the Mountain at the event.<\/p>\n
Sony has been largely absent from in-person gaming industry conferences,<\/p>\n