{"id":49269,"date":"2026-11-06T01:35:02","date_gmt":"2026-11-06T00:35:02","guid":{"rendered":"https:\/\/www.mixtv1.com\/index.php\/2026\/11\/06\/ea-killed-mass-effect-but-is-still-trying-to-make-money-on-it\/"},"modified":"2026-11-06T01:35:02","modified_gmt":"2026-11-06T00:35:02","slug":"ea-killed-mass-effect-but-is-still-trying-to-make-money-on-it","status":"publish","type":"post","link":"https:\/\/www.mixtv1.com\/index.php\/2026\/11\/06\/ea-killed-mass-effect-but-is-still-trying-to-make-money-on-it\/","title":{"rendered":"EA Killed Mass Effect But Is Still Trying To Make Money On It"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Electronic Arts recently killed off Mass Effect and closed developer BioWare entirely, but the publisher is still trying to make money from the franchise&#8217;s fanbase. <\/p>\n<p class=\"wp-block-paragraph\">Ahead of the annual Mass Effect holiday of N7 Day on November 7, EA is promoting Mass Effect via posts about what fans can  buy on the BioWare Gear Store. A lot of people online are saying this is tone deaf and gross behavior. <\/p>\n<p class=\"wp-block-paragraph\">The BioWare Gear Store&#8217;s social media presence came back to life after a month of darkness today to start hawking Mass Effect merch. The post that kicked things off is the one below, in which fans are invited to &#8220;celebrate the legacy&#8221; of Mass Effect by giving EA money. <\/p>\n<p class=\"wp-block-paragraph\">EA followed the post up with eight more, pushing people to visit the BioWare Gear Store to buy things like mugs, tote bags, clothing, and shoes, among other things.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Celebrate the Legacy. <a href=\"https:\/\/x.com\/hashtag\/N7Day?src=hash&amp;ref_src=twsrc%5Etfw\">#N7Day<\/a> <a href=\"https:\/\/x.com\/masseffect?ref_src=twsrc%5Etfw\">@masseffect<\/a> <a href=\"https:\/\/x.com\/bioware?ref_src=twsrc%5Etfw\">@bioware<\/a><a href=\"https:\/\/t.co\/FQVk62DqHD\">https:\/\/t.co\/FQVk62DqHD<\/a> <a href=\"https:\/\/t.co\/A9YXjMROFR\">pic.twitter.com\/A9YXjMROFR<\/a><\/p>\n<p>&mdash; BioWare Gear Store (@BioWareGear) <a href=\"https:\/\/x.com\/BioWareGear\/status\/2118417071415476477?ref_src=twsrc%5Etfw\">November 5, 2026<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"wp-block-paragraph\">The replies under every one of the posts call out how cold and gross it is to promote the brand so soon after cancelling Mass Effect 5 and closing BioWare.<\/p>\n<p class=\"wp-block-paragraph\">EA made the drastic changes as part of a big organizational shift and wider pullback that also included layoffs and other game cancellations,<\/p>\n<p> <a class=\"echo_read_more\" href=\"https:\/\/www.gamespot.com\/articles\/ea-killed-mass-effect-but-is-still-trying-to-make-money-on-it\/\" target=\"_blank\">\u00a0\u00bb\u00a0More Info >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Electronic Arts recently killed off Mass Effect and closed developer BioWare entirely, but the publisher is still trying to make money from the franchise&#8217;s fanbase. Ahead of the annual Mass Effect holiday of N7 Day on November 7, EA is promoting Mass Effect via posts about what fans can buy on the BioWare Gear Store.<\/p>\n","protected":false},"author":55,"featured_media":49270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","wpai_meta_description":"","footnotes":""},"categories":[6],"tags":[140,36,108],"class_list":["post-49269","post","type-post","status-publish","format-standard","has-post-thumbnail","category-gaming","tag-gaming","tag-mixtv","tag-news"],"_links":{"self":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/49269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/comments?post=49269"}],"version-history":[{"count":0,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/49269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media\/49270"}],"wp:attachment":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media?parent=49269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/categories?post=49269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/tags?post=49269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}