The games industry has kowtowed to the cultural logic of conservative ascendancy for years \u2013 this week’s US election shows how out of touch with the broader audience that has been<\/p>\n
Image credit: Luke Michael on Unsplash <\/p>\n
There is a perfectly logical way in which you can look at an election result \u2013 even a truly seismic election result \u2013 and say that it is largely irrelevant to the business decision-making of the games industry. Elections do not change your customer demographics; all of Washington or Westminster or Nagatach\u014d may change overnight, but the people who bought your games yesterday are still the people who will buy them tomorrow, aren’t they?<\/p>\n
If you follow that logic\u2026 well, nothing has really changed. The world of politics may have shifted, but that doesn’t change the facts on the ground. If yesterday decisions were made that the best way to engage and satisfy your audience was to pull back from diversity and minimise representation, then those decisions must make an equal amount of sense today. It’s not like the audience changed.<\/p>\n
Yet you knew that was wrong, even as you read it. Democracy at scale is still a new and surprisingly thinly understood thing,<\/p>\n