{"id":50168,"date":"2026-11-09T06:35:38","date_gmt":"2026-11-09T05:35:38","guid":{"rendered":"https:\/\/www.mixtv1.com\/index.php\/2026\/11\/09\/as-podcasters-become-cultural-juggernauts-brands-should-probably-tune-in\/"},"modified":"2026-11-09T06:35:38","modified_gmt":"2026-11-09T05:35:38","slug":"as-podcasters-become-cultural-juggernauts-brands-should-probably-tune-in","status":"publish","type":"post","link":"https:\/\/www.mixtv1.com\/index.php\/2026\/11\/09\/as-podcasters-become-cultural-juggernauts-brands-should-probably-tune-in\/","title":{"rendered":"As Podcasters Become Cultural Juggernauts, Brands Should Probably Tune In"},"content":{"rendered":"<p>On a recent episode of Mary Beth Barone and Benito Skinner\u2019s podcast, <em>Ride<\/em>, the hosts paused their conversation to talk about each other\u2019s \u2019fits. \u201cWhat is this kinda top?\u201d Skinner asks, to which Barone replies declaring it vintage Miu Miu. Skinner goes on to cosplay an OOTD video, running through his full outfit: society archive T-shirt \u201cvintage, of course\u201d, vintage Ralph Lauren Polo shorts, and flip flops by The Row. <em>Ride<\/em> is not a fashion podcast with a capital-F, but this moment underscores why podcasts today \u2014 now largely streamed as videos \u2014 are becoming important platforms for fashion.<\/p>\n<p>Brands are starting to take note. Skinner regularly sits front row at Prada, and has shot campaigns or content for Tory Burch, J.Crew and Ralph Lauren. Barone has attended the Tory Burch show for the last three seasons. And on the podcast, their brand deals include workout label Tonal, hair brand K18, and Bobbi Brown\u2019s Jones Road.<\/p>\n<p>And it\u2019s not just <em>Ride<\/em>. During the Spring\/Summer 2027 men\u2019s and women\u2019s seasons, podcasters were a front row fixture, including <em>Therapuss<\/em>\u2019s Jake Shane at Calvin Klein and Dior Men,<\/p>\n<p> <a class=\"echo_read_more\" href=\"https:\/\/www.vogue.com\/article\/as-podcasters-become-cultural-juggernauts-brands-should-probably-tune-in\" target=\"_blank\">\u00a0\u00bb\u00a0More Info >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On a recent episode of Mary Beth Barone and Benito Skinner\u2019s podcast, Ride, the hosts paused their conversation to talk about each other\u2019s \u2019fits. \u201cWhat is this kinda top?\u201d Skinner asks, to which Barone replies declaring it vintage Miu Miu. Skinner goes on to cosplay an OOTD video, running through his full outfit: society archive<\/p>\n","protected":false},"author":55,"featured_media":50169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","wpai_meta_description":"","footnotes":""},"categories":[35],"tags":[260,259,3867,36],"class_list":["post-50168","post","type-post","status-publish","format-standard","has-post-thumbnail","category-netbuzz","tag-business","tag-business-fashion","tag-business-fashion-fashion-industry-trends","tag-mixtv"],"_links":{"self":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/50168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/comments?post=50168"}],"version-history":[{"count":0,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/50168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media\/50169"}],"wp:attachment":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media?parent=50168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/categories?post=50168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/tags?post=50168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}