{"id":50833,"date":"2026-11-11T18:35:06","date_gmt":"2026-11-11T17:35:06","guid":{"rendered":"https:\/\/www.mixtv1.com\/index.php\/2026\/11\/11\/solana-joins-sonys-since-93-records-as-label-expands-african-talent-roster\/"},"modified":"2026-11-11T18:35:06","modified_gmt":"2026-11-11T17:35:06","slug":"solana-joins-sonys-since-93-records-as-label-expands-african-talent-roster","status":"publish","type":"post","link":"https:\/\/www.mixtv1.com\/index.php\/2026\/11\/11\/solana-joins-sonys-since-93-records-as-label-expands-african-talent-roster\/","title":{"rendered":"Solana Joins Sony\u2019s Since \u201993 Records as Label Expands African Talent\u00a0Roster"},"content":{"rendered":"<p>The 23-year-old Lagos-born singer dropped her breakthrough track &#8220;Okunkun&#8221; earlier this year.<\/p>\n<\/p>\n<p>L to R: Seni Saraki, Ezegozie Eze, Daniel Otaniyen-Uwa, Moses Otaniyen-Uwa, Efeosa Otaniyen, Doyinsola Bayewunmi \t\t \t\t\t\t\t\t\t\t\tCourtesy Since 93 \t\t\t\t\t \t\t\t\t\t<\/p>\n<p> \tLagos-born singer Solana has signed with Since \u201993 records, the label and management group has revealed exclusively to <em>Billboard U.K<\/em>.\u00a0<\/p>\n<p> \tThe deal sees the emerging Nigerian artist join the U.K.-based company, which has also been home to African artists including <a href=\"https:\/\/www.billboard.com\/artist\/tems\/\">Tems<\/a> and <a href=\"https:\/\/www.billboard.com\/artist\/tyla\/\">Tyla<\/a>. Solana is developing \u2018YoruPop,\u2019 a sound combining the Yoruba language and influences with synth-pop, Fuji music, R&#038;B and electronic production.<\/p>\n<p> \t\t\t   \t \t \t\t \t\t\t\t\tRelated\t\t \t  \t\t<\/p>\n<p> \t\t \t\t\t<a href=\"https:\/\/www.billboard.com\/pro\/sony-music-uk-since-93-imprint-label\/\"> \t \t\t\t<\/p>\n<p> \t \t\t\t<\/a> \t       <\/p>\n<p> \tSolana\u2019s signing aligns with the release of her debut EP, <em>Girl From The West<\/em>, due this Friday (Nov. 13). The 23-year-old dropped her breakthrough single \u201cOkunkun\u201d (translating to \u201cdarkness\u201d in Yoruba) earlier this year and has since received co-signs across social media from the likes of <a href=\"https:\/\/billboard.com\/artist\/sza\">SZA<\/a>, <a href=\"https:\/\/billboard.com\/artist\/tyla\">Tyla<\/a>, <a href=\"https:\/\/www.billboard.com\/artist\/doechii\/\">Doechii<\/a> and <a href=\"https:\/\/www.billboard.com\/artist\/little-simz\/\">Little Simz<\/a>. She has also been named a Spotify EQUAL Africa Ambassador.<\/p>\n<p> \t\u201cSuper excited to partner with Since \u201893 and the Sony Music team for this next chapter,\u201d Solana said in a press statement.<\/p>\n<p> <a class=\"echo_read_more\" href=\"https:\/\/www.billboard.com\/pro\/solana-sony-since-93-records-signing-yorupop\/\" target=\"_blank\">\u00a0\u00bb\u00a0More Info >>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 23-year-old Lagos-born singer dropped her breakthrough track &#8220;Okunkun&#8221; earlier this year. L to R: Seni Saraki, Ezegozie Eze, Daniel Otaniyen-Uwa, Moses Otaniyen-Uwa, Efeosa Otaniyen, Doyinsola Bayewunmi Courtesy Since 93 Lagos-born singer Solana has signed with Since \u201993 records, the label and management group has revealed exclusively to Billboard U.K.\u00a0 The deal sees the emerging<\/p>\n","protected":false},"author":55,"featured_media":50834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","wpai_meta_description":"","footnotes":""},"categories":[2],"tags":[5497,260,5536,36,1569,5528],"class_list":["post-50833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-360music","tag-billboard-uk","tag-business","tag-genre-pop","tag-mixtv","tag-record-labels","tag-uk-business"],"_links":{"self":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/50833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/comments?post=50833"}],"version-history":[{"count":0,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/posts\/50833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media\/50834"}],"wp:attachment":[{"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/media?parent=50833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/categories?post=50833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mixtv1.com\/index.php\/wp-json\/wp\/v2\/tags?post=50833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}