Sunbed advertisers have been told they must not present the tanning devices as \u201csafe\u201d or as a treatment for medical conditions, in a crackdown on the sector by a watchdog.<\/p>\n
The Committee of Advertising Practice (CAP) has issued an enforcement notice to \u201csend a clear message to the industry that advertisers mustn\u2019t downplay the risks associated with sunbed use or present it as a route to better health\u201d.<\/p>\n
Advertisers have until 7 December to get their ads in order, after which the CAP will take \u201cswift action\u201d against rule breakers.<\/p>\n
James Burnett, senior compliance executive at the CAP, said: \u201cSunbeds carry serious health risks, including an increased risk of skin cancer<\/a>.<\/p>\n \u201cAds shouldn\u2019t downplay those risks or present sunbed use as a way to improve health.<\/p>\n \u201cThis Enforcement Notice makes clear that advertisers mustn\u2019t link sunbed use to health benefits or suggest that sunbeds are safe.<\/p>\n \u201cAdvertisers must review their claims and make any necessary changes now. We\u2019ll be using our AI-based monitoring system to identify ads that continue to break the rules and will take action where needed.\u201d<\/p>\n<\/p>\n