Two-thirds of customers are overpaying for spa hotels, research reveals

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Two-thirds of customers are overpaying for spa hotels, research reveals
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Two-thirds of spa hotel customers pay full price despite possible savings of up to 75 per cent, new Which? research has revealed.

The consumer group surveyed 2,502 spa stays across the UK in the past two years to rank brands based on the average price per night and customer score.

According to Which? the majority of the 1,700 spa hotel customers asked (66 per cent) paid full price direct, unaware that hundreds of pounds in savings were available elsewhere.

In London, it found the cost of a two-night getaway for two at Raffles London at The OWO would set customers back £2,480 if you book directly.

A deal on Luxury Escapes for the same nights cost £1,629, saving £851 and including breakfast, an afternoon-tea experience and champagne on arrival.

Read more: The best spa hotels in the UK, from city boltholes to countryside wellness retreats

At the top of the ranking of the best and worst UK spa hotel chains for 2026, the Brend Collection, a Which? recommended provider earned a customer satisfaction score of 79 per cent.

Guests praised Brend hotel locations,

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Disclaimer: This article is partially generated by artificial intelligence, so there may be some errors. Please verify the information before using it in real life.

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