Meta says in-app purchases have now surpassed paid app sales as the largest source of revenue on Quest’s Meta Horizon store.
This statistic is for overall revenue from January 2026 to September 2026. For clarity, Meta generally refers to any games that are not free-to-play as premium titles. To anyone that has been paying attention to trends on the platform, this should not come as much of a surprise. The tea leaves were there when Gorilla Tag overtook Beat Saber, at the time considered to be the most successful VR game ever, in number of user ratings. That happened way back in 2022. Now it sits as one of a handful of apps with over one hundred thousand ratings on the platform and has been surpassed in that metric by fellow F2P apps Animal Company and UG.
