GamesIndustry.biz attended the AI and Games Conference in London this week, where a publisher and investor panel discussed the problems and opportunities of AI when it comes to marketing, funding, and publishing games (the full talk will be available via the AI and Games Conference YouTube channel at a later date).
The panel was made up of James Barnes (global PR lead at Raw Fury), Stefan Metaxa (commercial director at Spiderling Studios), and Lirui Ding (principal at Transcend Fund), and was chaired by Cassia Curran (founder of Curran Games Agency). Some of the key insights from the panel are below, including the industry reaction to AI copycat titles, the growing crisis around discoverability, the rise of new platforms such as web games, and the thorny issue of players’ reaction to generative AI use.
AI copycats
The issue of games being rapidly copied using AI has been in the news a lot recently, as more advanced AI models make it easier and easier to copy games. Needle in a Haystack Simulator, for example, was cloned multiple times after the developer released a work in progress video of the concept.
“It’s a wild situation,
