On a recent episode of Mary Beth Barone and Benito Skinner’s podcast, Ride, the hosts paused their conversation to talk about each other’s ’fits. “What is this kinda top?” Skinner asks, to which Barone replies declaring it vintage Miu Miu. Skinner goes on to cosplay an OOTD video, running through his full outfit: society archive T-shirt “vintage, of course”, vintage Ralph Lauren Polo shorts, and flip flops by The Row. Ride is not a fashion podcast with a capital-F, but this moment underscores why podcasts today — now largely streamed as videos — are becoming important platforms for fashion.
Brands are starting to take note. Skinner regularly sits front row at Prada, and has shot campaigns or content for Tory Burch, J.Crew and Ralph Lauren. Barone has attended the Tory Burch show for the last three seasons. And on the podcast, their brand deals include workout label Tonal, hair brand K18, and Bobbi Brown’s Jones Road.
And it’s not just Ride. During the Spring/Summer 2027 men’s and women’s seasons, podcasters were a front row fixture, including Therapuss’s Jake Shane at Calvin Klein and Dior Men,
