Rockstar’s Grand Theft Auto 6 launches on November 19, and it’s expected to be a gigantic commercial success, but just how big will the launch be? Investor’s Business Daily compiled data from a series of analyst reports about the game and its owner, Take-Two, and the consensus is that it’s going to be a juggernaut.
In terms of sales, Brian Pitz of BMO Capital Markets said GTA 6 could sell 55 million copies during Take-Two’s fiscal 2027, which ends on March 31, 2027. He said the game could sell 45 million units alone during the game’s launch quarter, which is well ahead of the estimates of 34.2 million that IBD compiled.
“This is an outlier in every respect,” Circana’s Mat Piscatella told the publication. “There have been some big game launches in the past, but nothing quite at this scale, not only in terms of the investment, but in terms of the anticipation. It’s in its own league.”
GTA 6 is launching with an $80 standard edition and a $100 Ultimate Edition. Raymond James analyst Andrew Marok said he’s forecasting 50 million unit sales for the fiscal year 2027, and that the blended average selling price will be close to $90.
