Imran Khan,
Contributing Editor,GameDeveloper.com
November 13, 2026
schedule4 Min Read
Image by rh2010 via Adobe Stock
The European Commission, the main executive body of the European Union, released this week a proposal for the Digital Fairness Act (DFA). The act, which would apply to all EU member states, puts crosshairs on video games and other digital services across Europe with restrictions on features loot boxes, virtual currency, and UX design.
The full act proposal, which can be read here, suggests a series of consumer protections that are causing controversy in parts of the the industry. The full proposal is 71 pages, but the highlighted priorities include a ban on manipulative marketing tactics, clear and transparent pricing rules, requirements that lets players turn off addictive design features, restricting practices to encourage overspending, clear disclosures on influencer marketing, restricting personalized ads and pricing that target minors or leverage sensitive personal data, and making digital contracts and subscriptions easier to cancel.
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While those are the key headlines, there is some specific detail in the proposal that can have far-reaching effects for games,
