HAAi Returns to the Dancefloor: New Single ‘DIGITiSE’ Precedes October Album
Electronic music powerhouse HAAi is set to ignite the summer with her latest release, ‘DIGITiSE.’ Featuring a collaboration with Pat Alvarez, the track is scheduled for release on June 24. This single serves as the inaugural entry in a triptych of releases that will pave the way for her highly anticipated studio album, slated for an October debut.
From Introspection to the Club: The Evolution of HAAi’s Sound
If her 2023 critically lauded LP HUMANiSE was an exercise in internal reflection, this upcoming project acts as its high-energy, nocturnal successor. HAAi characterizes the new material as the “bigger, ravey sibling” to her previous work, noting that while HUMANiSE explored the nuances of our existence, ‘DIGITiSE’ is designed to bridge that gap, taking those themes directly into the heart of the club environment.
The album draws heavy inspiration from the stamina and atmosphere of her signature all-night DJ performances. By weaving together diverse sonic textures, HAAi continues to interrogate the friction between human emotion and our rapidly digitizing reality. In an era where artificial intelligence and automation are reshaping daily life, HAAi positions the communal, sweat-soaked energy of the dancefloor as a vital sanctuary for human connection.
A Surreal Visual Identity
To complement the sonic shift, HAAi has collaborated with renowned visual artist Martin Falck. Celebrated for his iconic work with electronic luminaries like Robyn and Fever Ray, Falck has crafted a distinct aesthetic for the project. The ‘DIGITiSE’ visualizer and the accompanying album artwork transport viewers into a surreal, glitch-heavy landscape. This visual language masterfully balances a playful, futuristic aesthetic with an unsettling, uncanny quality that perfectly mirrors the album’s core thematic struggle: the blurred lines between the organic and the synthetic.
Momentum Building: A Banner Year for the London Producer
The release of ‘DIGITiSE’ follows a period of relentless professional growth for the London-based artist. Her recent accolades include a prestigious nomination for Beatport’s Producer of the Year. Her touring schedule has been equally demanding, highlighted by a successful North American run that featured grueling, marathon sets lasting up to eight hours, as well as a high-profile back-to-back performance with Luke Alessi at EDC Las Vegas.
Her influence extends well beyond the stage. HAAi has solidified her reputation as a remixer of choice, recently contributing a rework of ‘The Floor’ to Fred again..’s USB002 Remixes and reimagining Nina Simone’s classic ‘All I Ask’ for Verve Records. Her prowess behind the decks has also earned her significant industry praise; notably, Bonobo recently identified her as his preferred peak-time selector and a top choice for his ideal open-to-close event lineup.
Fans can look forward to the arrival of ‘DIGITiSE’ ft. Pat Alvarez on June 24, with the full-length album expected to drop this October.
