Take-Two CEO: Grand Theft Auto VI pre-orders are exceeding expectations

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Take-Two CEO: Grand Theft Auto VI pre-orders are exceeding expectations
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Imran Khan,

Contributing Editor,GameDeveloper.com

November 10, 2026

schedule2 Min Read

Take-Two has reported its fiscal quarter earnings for the quarter preceding Grand Theft Auto VI’s arrival, reporting slight downturns in net bookings and revenue year-over-year, with its Q2 net bookings figure falling slightly below its forecasts but GAAP net revenue falling within expectations.

While the game industry is collectively holding its breath for Grand Theft Auto VI’s upcoming launch, Take-Two CEO Strauss Zelnick claimed that preorders for one of the most anticipated media releases of all time are exceeding the company’s expectations. In a comment made during the second quarter earnings briefing, Zelnick commented that—despite GTA 6 not officially being released for another week—its launch trajectory is “tracking far above our initial expectations” in terms of preorder volume.

Zelnick did not expound further on Take-Two’s preorder expectations for the sequel, which itself is the followup to one of the best-selling video games in history. Some analysts believe the game will sell more than 50 million copies in its first year, which may mean that even potentially lofty expectations could be exceeded. On the other hand, it is difficult to say how conservative Take-Two’s launch projections might be without direct numbers.

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Disclaimer: This article is partially generated by artificial intelligence, so there may be some errors. Please verify the information before using it in real life.

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