Unlimited Productions, the European production company behind some of dance music’s biggest live builds, has opened its first US office in New York City. The announcement caps off a year in which the company quietly expanded its American footprint across touring, festivals and stage design — and formalizes what’s been a years-long presence into a proper stateside operation. Not only that, but the co-founder of the company is none other than Tijs Verwest.
If the name doesn’t ring a bell, the credit list probably will. Unlimited Productions handled Tiësto’s Live at the Pyramids of Giza performance, which recently picked up the 2026 LEPA International Impact of the Year award. The company has also built Martin Garrix’s touring rigs for over a decade, including runs through Tomorrowland, ADE, ANIMA and the 2018 Winter Olympics closing ceremony. Add in production work for Nike, Google, Live Nation and Skrillex, and it’s clear this isn’t a new player — just one that’s been operating mostly behind the scenes until now.
“For 20 years we’ve worked one way: we own every discipline, we draw every bolt before we arrive on site, and we treat our vendors as partners,
