Marketing

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Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: “You always have to go out and create enthusiasm”

Even GTA Needs the Hype: Strauss Zelnick on Why No Franchise Is Too Big to Market

Why Xbox’s console ads could be a good thing for gaming | Opinion

Are Xbox’s New Console Ads the Future of Gaming?

Geoff Keighley clarifies how trailers are selected for Gamescom Opening Night Live

How Gamescom Opening Night Live Picks Its Trailers: Geoff Keighley Explains

Modern consumers crave “events”, and the games industry needs to provide them | Opinion

Modern consumers crave “events”, and the games industry needs to provide them | Opinion

The industry makes great games, but nobody can find them

The Great Discovery Crisis: Why Your Favorite Games Are Getting Lost in the Crowd