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360MUSIC
- DJ ZONE
- EVENTS
- XTRA
MOVIES/TV
GAMING
- ESPORTS
- VR
TECH
- MOBILE
- CRYPTO
- TECH PLUS
LIFESTYLE
- TRAVEL
- FOOD
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Mattel

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“Players want to engage with brands, not just consume them” – Mattel on its new Game Studios arm, why it’s releasing on Roblox, and what it learnt from NetEase

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Beyond the Screen: How Mattel is Transforming Brand Loyalty Through Gaming

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