Strauss Zelnick

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Strauss Zelnick stresses a well-known franchise like GTA still needs marketing: “You always have to go out and create enthusiasm”

Even GTA Needs the Hype: Strauss Zelnick on Why No Franchise Is Too Big to Market

Take Two CEO Describes GTA 6: An Extended Look As Just The ‘Hors D’œuvres’

GTA 6 Trailer Was Just the Appetizer: Take-Two CEO Teases Much More to Come

Strauss Zelnick: Netflix debut is merely “one of the hors d’oeuvres” for full GTA 6 launch; pre-order numbers are “unprecedented and astonishing”

Strauss Zelnick: GTA 6 Pre-Orders Are “Unprecedented” as Netflix Debut Serves as Mere Appetizer