Apple has teamed up with Labrinth for an overnight recording session to showcase the new MacBook Pro’s music production capabilities. Apple
A lot goes into making music before it reaches our ears. There are the instruments, recording equipment, production software, and sometimes an awful lot of experimenting before a song actually takes shape. Apple is bringing that entire process out of the recording studio to promote its new MacBook Pro, and it has enlisted British singer-songwriter Labrinth for a rather unusual musical experiment.
Labrinth, who has produced music for some of the biggest names in the industry, will spend an entire night at Apple’s Tower Theatre store in Los Angeles, creating a song from scratch using the new MacBook Pro and Logic Pro. The whole session will be broadcast live on YouTube, where fans can watch the musician work his magic, while also getting an opportunity to ask questions.
An overnight recording session with Labrinth
The event kicks off November 4 at 8 p.m. Pacific, and according to Apple, this is the first time an artist will spend the night at one of its retail stores to create music.
