All shall play.
Updated
: Nov 5, 2026 9:44pm UTC
Dr. Doom’s latest target is entertainment chain Dave and Buster’s, which has fully submitted to the Marvel villain for an expansive Avengers: Doomsday campaign.
Starting on November 16, Dave & Buster’s is becoming Doom & Buster’s. Select locations are already rolling out ‘Doomsday Zones,’ entire sections of the arcade dedicated to the Avengers takeover. Enter the Dr. Doom archway and you’ll find a collection of Marvel games and activities in addition to new D&B drinks and prizes.
“When one of the biggest movies of the year is coming, you don’t put up a poster. You bend the knee,” said Jeremy Tucker, chief marketing officer at Dave & Buster’s. “We gave Doom our name. We gave him the floor. We gave him the bar… All shall play.”
As one of the leading arcade chains, the big tie-in is games. On Dave & Buster’s floors, fans can already find a new selection of Marvel-themed activities:
Doom & Buster’s activities:
- MARVEL Cosmic Invasion
- Avengers: Roller Race & Battle
- Human Crane
- Mystery Crane
- Thor’s Hammer Strike
- The Arena
- Smash N Win
- Avengers Themed Photo Booth
Cosmic Invasion is the big headliner here.
