“There’s no such thing as easy money in our business” – Strauss Zelnick on GTA 6, BioShock, Take-Two’s acquisition plans, and reviving old IP

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“There’s no such thing as easy money in our business” – Strauss Zelnick on GTA 6, BioShock, Take-Two’s acquisition plans, and reviving old IP
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“We are working on some legacy franchises that we’re excited about”

Image credit: Take-Two Interactive

Take-Two Interactive reported the earnings for its second quarter today, and GamesIndustry.biz had a chance to talk with CEO Strauss Zelnick about the results, as well as where the company is headed.

Naturally, all eyes are on Grand Theft Auto 6 right now, the launch of which next week could be not only the biggest game launch of all time, but the biggest entertainment product launch of all time in terms of revenue. Pre-orders are currently at nearly 8 million, according to Sensor Tower.

But what are Take-Two’s goals beyond GTA? What’s happening with BioShock 4, which was announced back in 2019, but seems to have hit a stumbling block, with redundancies announced last year at developer Cloud Chamber? What about the live-service extraction shooter Project Ethos, which was first announced in 2024? What about new IP and reviving old franchises? And where does the firm see growth coming from in the future?

Here’s what Zelnick had to say.

What are the things you’re most excited about in this report?

We had a terrific quarter,

 » More Info >>>

Disclaimer: This article is partially generated by artificial intelligence, so there may be some errors. Please verify the information before using it in real life.

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