Why IMAX Won’t Build More 70mm Projectors Despite Massive Fan Demand for ‘Oppenheimer

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As The Odyssey Fans Seek Out One of the 41 Cinemas in the Whole World Capable of Imax 70mm, the Boss of Imax Itself Says Building New Projectors to Meet Demand Isn’t ‘Practical’
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Updated: Jul 16, 2026 4:28pm UTC

The Global Quest for the Ultimate Cinematic Experience

Christopher Nolan’s latest cinematic achievement, The Odyssey, has ignited a worldwide phenomenon. Die-hard cinephiles are currently traversing continents, crossing borders, and booking long-haul flights just to secure a seat in one of the mere 41 theaters globally equipped to project the film in its native IMAX 70mm format. As the first motion picture captured entirely using 15/70mm cameras, the film offers a visual fidelity that standard digital projection simply cannot replicate.

The Technical Hurdles of 15/70mm Filmmaking

Nolan’s dedication to the IMAX 15/70mm medium is well-documented. To bring The Odyssey to life, the production team had to overcome significant engineering obstacles. While Nolan was instrumental in pioneering technology to dampen the mechanical noise of these massive, cumbersome cameras-allowing for clean dialogue recording-the physical limitations of the medium remained. Because the high-resolution film stock consumes so much physical space, the cameras required a reload every 180 seconds, a logistical challenge that added immense complexity to every set-up.

Why IMAX Expansion Remains Stalled

Despite the massive box office projections and the clear, fervent demand from audiences to experience the film in its intended format, the infrastructure for 70mm projection remains frozen in time. Many industry analysts and fans alike are questioning why IMAX hasn’t scaled up its capacity to meet this surging interest.

The reality is rooted in the obsolescence of the hardware. Manufacturing new 70mm projectors is not merely a matter of cost; it is a challenge of specialized craftsmanship. These machines are intricate, mechanical relics that require specific parts and expert maintenance that modern digital-first cinema chains are no longer equipped to provide. For IMAX, investing in the revival of analog projection technology is viewed as impractical in an era dominated by laser-based digital systems, leaving the current 41 locations as a rare, exclusive club for the most dedicated film enthusiasts.

Ultimately, the scarcity of these venues has transformed the act of watching The Odyssey into a modern-day pilgrimage, proving that even in a digital age, the allure of large-format celluloid remains unparalleled.

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