This may be the biggest year of Zendaya’s life so far. The actor has been on an incredible run of press tours—first for The Drama, then simultaneously for The Odyssey and Spider-Man: Brand New Day, with Dune: Part Three still to come—besides very quietly marrying her longtime partner (and frequent co-star) Tom Holland.
But there’s something fresh and incredibly fragrant in the air, as well: Zendaya is the face of Prada Beauty’s newest fragrance, Prada Paradoxe Sweet Chemistry. To hear Zendaya tell it, the partnership has been a long time coming.
“My first introduction to the Prada fragrances was through one of my best friends,” she says over Zoom during a short break between red carpets in London. “He wears Prada Paradoxe Eau de Parfum Intense, and I would always love it when I smelled it on him. I decided to test it out at the 2025 Met Gala, and I kept getting compliments on it, so it became my signature scent.” Now, Sweet Chemistry—with its notes of blackcurrant syrup and neroli—is on rotation,
