I didn’t expect Samsung to be the one crossing the finish line first here, given how much noise Dolby Vision 2 made when it was announced (September 2025).
The company has confirmed its next HDR format, and it’s arriving on a popular OTT platform this month, beating Dolby Vision 2 to the punch.
So what exactly is Samsung launching?
Called HDR10+ Advanced, Samsung’s new HDR format is arriving on Prime Video this month, and the company’s 2026 TV models should support it. The genuinely surprising part for me is that this format only got announced back in November, months after Dolby Vision 2, and Samsung still managed to ship it first.
Now, Samsung hasn’t said exactly which TV models qualify, or how much Prime Video content we’ll get at launch. However, a promotional image confirms the Amazon series Ride or Die will support it.
Under the hood, this update bundles six separate upgrades. It includes a brightness boost built for today’s punchier TV panels, genre-specific picture tuning, more precise local dimming for mini-LED sets, and, last but not least, improved color accuracy.
