## Sam Fender Reimagines a Rolling Stones Classic for John Lewis Holiday Campaign
The annual John Lewis Christmas commercial has long been a cultural touchstone in the United Kingdom, often serving as a launchpad for stripped-back, emotive musical covers. This year, the retailer has tapped North Shields singer-songwriter Sam Fender to provide the soundtrack, delivering a fresh, atmospheric take on The Rolling Stones’ 1969 anthem, “You Can’t Always Get What You Want.”
### A Localized Production with Deep Roots
Rather than opting for a standard studio production, Fender chose to ground the recording in his Tyneside roots. The track features a poignant collaboration with the choir from John Spence Community High School-Fender’s own alma mater-alongside the rich, resonant brass arrangements of the Easington Colliery Band. This community-focused approach adds a layer of authenticity that aligns with the sentimental storytelling typically found in John Lewis’ festive marketing.
The commercial itself features acclaimed actress Kristin Scott Thomas, known for her recent work in *Slow Horses*. By selecting Fender, the brand continues its tradition of spotlighting high-caliber musical talent; previous campaigns have famously featured artists like Lily Allen, AURORA, and Lola Young, all of whom helped turn their respective covers into chart-topping moments.
### High Praise from a Rock Icon
The cover has already garnered significant attention, most notably receiving a stamp of approval from The Rolling Stones’ frontman, Mick Jagger. For Fender, the project was more than just a commercial gig; it was a chance to pay homage to rock royalty while giving back to his local community.
“It was a privilege to rework such an iconic song by such a legendary band,” Fender noted in a recent press statement. “In the spirit of Christmas, we re-recorded the children’s choir with the kids from my old school.”
### The Evolution of the “John Lewis Sound”
The John Lewis Christmas advert has become a barometer for musical trends in the UK. While early iterations of these ads favored melancholic, piano-led ballads, recent years have seen a shift toward more diverse arrangements. By incorporating the Easington Colliery Band’s brass section, Fender’s version moves away from the minimalist trend, offering a grander, more cinematic soundscape that mirrors the high production values of modern holiday advertising.
