Data analytics platform Esports Charts has announced a new partnership with betting brand GG.BET.

The partnership coincides with the launch of the ‘Esports Map‘, an interactive tool showcasing data on the latest and most popular esports tournaments globally.

The Esports Map shows data on the most popular events across 110 different countries, including peak viewership, winners and featured prize pools. Furthermore, the map also shares historical moments.

There is also a dedicated map for the United States, sharing details for all 50 states. Data on the Esports Map dates back to 2017 and is expected to be continuously updated.

The project’s partner, GG.BET, contributed to the Esports Map by providing facts about esports teams gathered from betting data. These include surprise wins by underdogs, in addition to upset losses by fan favourites.

With the tool, both fans and professionals within the industry can see how esports is developing across the world. For example, Esports Charts highlights how League of Legends (LoL) remains one of the most popular competitive titles, but has also observed Mobile Legends Bang Bang closing the gap.

League of Legends’ Worlds tournament last year in London attracted over 6.8m peak viewers. Moreover, MPL Indonesia Season 15 remains one of the most popular events of 2025 with 4.1m peak viewers.

“At its core lies Esports Charts’ analytics, supplemented by betting insights from GG.BET — covering everything from peak viewership and prize pools to discipline trends and stories of unexpected victories. When combined, this data turns into a live snapshot of esports that can be tracked by country and region,” said Esports Charts in a release.

Esports Charts and GG.Bet have worked together in the past. For example, in 2024, both parties worked on a betting report for the PGL Major Copenhagen 2024 Counter-Strike 2 tournament.

The viewership platform has worked with a number of brands and competitive titles over the years. In 2025 alone, Esports Charts has become a partner to tournaments such as the StarLadder StarSeries Season 19 and emerging esports games like GeoGuesser to provide viewership data.

Over the years, GG.Bet has partnered with various esports organisations. For example, in 2024, the betting brand expanded its partnership with Natus Vincere (NAVI) for content creation and activations, and has partnered with esports circuits such as BLAST Premier.